PacSun
Tuttle Mall Columbus Ohio
August 24, 2010
While it seems no two of their stores are alike, they seem to have gotten away from the racks and racks approach and matured into a real specialty shop. Hurley, Billabong, Roxy, Zoo York all have their own brand presence but work well together. A refreshing alternative to the others in this category.
http://shop.pacsun.com/brands/ (Sorry, no video, we were too busy shopping!)
Product: Well mixed range of brands. Nice balance of trend and basic pieces.
Price: Higher than competitors, but quality of brands and BOGO offers made it ok somehow.
Place: Sophisticated California modern. The store design is mature and authentic without it being contrived.
People: Eager to engage and help; asked, listened and directed. Attentive without being hover-y. Fun, nice, accessible. Very on-brand while still attending to shopping needs—selection and speedy checkout.
Experience: Loved it. Key pieces from Pac Sun made into the First Day of School Ensemble (caps intentional)
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