Wednesday, August 25, 2010

Experience Audit: American Eagle BTS 2010

American Eagle

Tuttle Mall Columbus Ohio

August 24, 2010

American Eagle, the also-ran that came out of the teen-apparel outdoor wars of finds its own voice in the new normal.  The place was abuzz.

Product: Nice assortment; deep, not too broad.

Price: Thoughful pricing with engaging promos.

Place: Energetic without being off-putting; “College Radio” with accompanying video support deepened the experience.  Who can resist Salt-n-Peppa’s Push It?

People: Nice enough, but didn’t really help with selection or purchase, lots of maintenance and discussions about schedules.

Experience: Found some good stuff and enjoyed our time there.

Posted via email from ConsumerX: cXChuck's Stuff

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