Hi Posterous,
Your friend, Chuck Palmer, has recommended this article entitled 'Pizza Chains Make Dough with Mobile Apps' to you.
Here is his/her remarks:
A million? In three months? There IS an app for that.
Pizza Chains Make Dough with Mobile Apps
Posted In major players news, biz buzz, wireless marketing, multi-channel marketing, ad buying & planning, tools & software, technical innovation, major brands, telecom
Pizza Hut announced last week that it has generated more than $1 million in sales from its iPhone and iTouch appl! ication within three months of launch.
The app, which enables users to order pizzas and other foods as well as play games, offers an ongoing 20% discount on all orders.
The news reinforces the growing importance that mobile is playing in the marketing strategies of major pizza chains including Pizza Hut, Domino's, and Papa John’s, which for years have benefited from the success of their online ordering programs.
The app’s discounted ordering also illustrates the lengths that pizza chains are ...
Article taken from MarketingVOX - http://www.marketingvox.com
URL to article: http://www.marketingvox.com/pizza-chains-make-dough-with-mobile-apps-045422/
No comments:
Post a Comment