Olympic Design

Watching the Winter Olympics with the family. I've always been fascinated with the comprehensive execution of Olympic aesthetics. I thought it interesting that the visual standards book and lots of info about how the team developed the graphics. Here's an interesting link: http://www.canadiandesignresource.ca/officialgallery/graphics/vancouver-2010-graphic-identity/

What sparked this idea was the torch from last night's opening ceremony. The design of the torch is elegant and organic. The design team cites the patterns winter sports makes in snow and ice as inspiration. Check out the designer's brief here: www.bombardier.com/files/en/supporting_docs/BI-Bombardier-torch.pdf

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