Retail brands are aligning themselves with non-retail brands to add unexpected value for their consumers.
Like-minded brands who share core values find ways to work together to create unique offers.
In 2010, we saw innovative companies mashing up their offerings to create unique, new products. West Elm −the modern furniture arm of Williams-Sonoma− partnered with Pratt Institute −the renowned design school− to create a line of furniture designed by students and distributed through West Elm stores, catalogs, and websites. Here’s a LINK to our post about the program: http://www.consumerxretail.com/2010/12/creative-collab-west-elm-pratt.html. Locally, the tastiest partnership –between Jeni’s Splendid Ice Creams and Middle West Spirits− birthed a new ice cream flavor: Oakvale Young Gouda with OYO Vodka-Plumped Cranberries.
Next: Part 5: The View Ahead
Originally published: Retail 2010: The Year in Review | The Metropreneur Columbus http://bit.ly/f2LPuA
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